Research Paper On Amistad

Research Paper On Amistad HBO and Dreamworks socially and morally charged movie, Amistad is produced by Debbie Allen, Steven Spielberg and Colin Wilson, directed by Steven Spielberg and was written by David Franzoni. It stars Morgan Freeman, Anthony Hopkins, Djunon Hounsou, Matthew McConaughey, Nigel Hawthorne, Stellan Skarsgard, Harry Blackmun and Anna Paquin. It was released late 1997 and did not do outstandingly well in the box office (Amistad Film) although the movie is making waves through home video distributions. This is highly due to the fact that the movies theme and storyline is so historically, educationally and socio-politically charged that it is recommended to many educational institution nationwide as a multi-media supplement to curriculum. Synopsis The story revolves around the events that befell the passengers and crew of La Amistad, a two-masted American schooner that was owned by a Spaniard. On July 1839, Sengbe Pieh (also known later in America as Joseph Cinque) led the slaves being transported in La Amistad against their captors. All of these Africans were kidnapped from their homeland and was supposed to be sold as slaves. Two crew members were kept alive to navigate the ship back to Africa, however, they tricked Cinque and his people and brought the ship to the US coast where it was caught by the US Navy and all were imprisoned for their violent deeds on the La Amistad (Harvey). A widely-publicized court case would then ensue, dredged in politics and emotions, regarding the situation of these so-called slaves. The Amistad legal battle would then go as high as the US Supreme Court given its national and international value, but in 1841 it was ruled that the Africans were illegally transported and kidnapped and therefore c annot be called slaves but as individuals who are fighting their rights for freedom against oppressors and were ordered to be freed. (Ham) Analysis Amistad can be credited for being one of the few movies that dealt with a pre-civil war event on slavery. It also delves into the same eras notion of slavery in America but there is a twist. This is not about American slaves but of men who almost became American slaves through no fault of their own. In the process, it manages to present the issues of racism, human rights and moral awareness, set in a time where slavery was allowed to a certain degree. This is probably one of the very few, and latest movie that delve on this topic using a historical event. The one other movie that uses this approach is Glory directed by Edward Zwick, which alludes to the same issue of racism and bigotry of Amistad although its subject is the civil war and its effect on the characters. (Chapman) Historical movies are defined as movies depicting a real past event with a historical degree of accuracy allowed and limited by available actual historical reference. (Best Historical Movies). But it is also true that while the movie Amistad is based on the historical account of the La Amistad mutiny and the rifts it created internationally, it has made a number of changes to the screenplay wherein many scholars have shown disappointment over its historical portrayal of facts. With this in mind, you start to wonder at the amount of leniency in portraying historical details in the movie Amistad. If it is truly a movie based on the actual account of the mutiny of Amistad and the effects it had on the times, how much of the movie followed the true account? Should a movie that has taken so much liberty in portraying a historical event, be given importance and credit such as it is presently being given now in the study of slavery, abolitionists and historical accounts of the actual incide nt? Points of Contention Spielbergs Amistad portrayed how much the La Amistad case affected the blossoming conflicts of the abolitionists and slave owners in the US at that time, even referring to the possibility of civil war when in fact it would happen two decades afterwards. It should be clarified though that what the events of La Amistad historically affected is the movement to eliminate the international slave trade route and not the abolition of slavery in America. In the movie, Cinque tells the horrors of his kidnapping and the trade routes Middle Passage, which is a true area in the Atlantic Slave Trade where slaves, and slaves-to-be suffer at the hands of kidnappers and slave dealers. Do notice that even at that point in the story, nothing is mentioned of the injustices done to the domestic slaves, and yet the movie is connected to the abolition of slavery in the history of America.(Historical Accuracy, 3) Amistad took too many liberties in its screenplay to be considered as a main source of historical education with regards to slavery and its abolition in America. The introduction of it being a educational tool through a study guide that is being distributed to a number of schools in the country have led to students believing the actuality of Theodore Joadson (played byMorgan Freeman), one of the characters in the story; when in fact he is just a fictitious character thats inserted into the screenplay to augment the movies plot value. As a matter of fact, Theodore Joadson is the representation of the black man fighting for the black man and against bigotry. Clarification of this fact should be made clear to students before they watch Amistad if they truly intend to use it as an educational tool. Historians and educators are not given the proper credit in the creation of this film and they are even slightly reproached for not including the details of the La Amistad in school curriculum for awareness of slavery and as historical account for slavery abolition in the US. Meanwhile these scholars are offended and reprimand the movie for its use in some educational levels as historical source when there are a number of historical incongruities in the movies storyline. (Foner) This situation adds doubt regarding to the use of Amistad in educational and historical aspects. I dont agree with these scholars saying that it would have been better if books were printed with the money used to produce the film, which amounted to a whooping $75 million (Foner, 74); since film has its advantages over printed literature and they are two different mediums. But I do agree with them that this movie should not be used in American schools as a visual aid to show historical fact for the incidents concerning La Amistad, nor should it be used as an introduction to abolition of slavery in the US. Though it can be an educational tool for moral awareness, human rights, film appreciation and critique, racism, or at the very least present the effect the La Amistad incident had on the elimination of the international slave trade route at that time. But to use the movie as historical gospel to the actual incident and the series of events that were brought about by the La Amistad murders is as bad as people believing that the Blair Witch is real just because of the movie The Bl air Witch Project (Mythology). Allow me to point out that the producer and director are not historians but they have done their jobs wonderfully. They managed to show their version of history on screen for the right reasons and with proper application of their mediums tools such as cinematography, costumes, acting, direction and cinematic representation. One of the highlights of the movie is the use of original language from the actual incident, Mende a West African language, and presenting it in scenes that need no translation, since not all audiences appreciate subtitles. The portrayal of the actors in the first scene is enough that no translations is needed for the audience to be captivated purely by the visual and auditory aspects and not of dialogue; a truly genius move by Spielberg because it allowed the audience to partake of the scene through empathy and nuances. This is something that is hardly used in movies today and is truly highly commendable (Leong), but historically speaking that movie is still boun d by that same directorial interpretation which should credit the movie as a cinematic rendition and interpretation of the La Amistad affair and should not be used as for presenting historical facts. Conclusion Once again, Hollywood is guilty of presenting entertainment over information via this Spielberg movie. All the actors presented sterling performances, the camera work is very prolific, the plot smooth and easily understood and the movies message manages to reach the emotions and hearts of its audience. This is indeed a signature among all Spielberg historical and even fictional works such as Schindlers List, The Color Purple and A.I (Steven Spielberg) The movie, Amistad the movie, can also boast as that it is one of the most singular movies that are recommended by many educational, socio-political and historical groups and organizations with regards to civil rights, bigotry, racism, social and moral awareness in an international scope. But the fact that it is regarded for its historical value is quite problematic. There are just too many changes made from actual historical data made in the movie for it to be a proper curriculum supplementary material. And though it remains one of the foremost films that deal with slavery with magnificent film approaches and acting skills, it must be credited for what it is: a mind-opening, social awareness cinematic great that placed more attention on entertainment than factual information to reach as many people, races and countries as possible. That alone is quite a feat for any film and that is highly commendable and praiseworthy. It has proven very effective in this goal and should not be praised for or given historical credit more than it its due.

Supply Chain Management Objectives in a Factory

Supply Chain Management Objectives in a Factory Automated sandwich making industry provides ready-to-eat, easy-to-consume and pre-packaged sandwiches. These sandwiches are very popular because of many factors like speed of delivery and the quality that comes with every unit of sandwiches. Automated sandwich plants employ a continuous production cycle that works as per a standard demand and supply schedule. The production process is precise and well maintained, while the process itself is a byproduct of well-calibrated marketing strategy. The production schedule is backed by several other departments whose support is very important to keep the production going without any hitch. Like any other production facility, even sandwich making plant operates in a similar way planning production, purchasing raw materials, registering orders, producing sandwiches, packing them and dispatching them are final delivery are some of the basic processes that occur there. This short paper analyses supply chain management objectives help an automated sandwich-making factory to focus on its production and sales management goals and to create strategies to enhance turnover and profits. This becomes very essential as a large super market chain places a large order for high quality sandwiches. The main objectives of the firm after getting this order is to evaluate, analyze, and review the exiting production practices and later design an action plan that result in the production of 12,000 units of sandwiches every week. To produce such an amount of weekly order, the firm will need to combine its plans and strategies along with streamlining the numerous supply chain components. In addition, the firm will also need to step up the supply chain profitability so that the production process retains its marketing and competitive edge. Like any other manufacturing facilities, even sandwich making plants works on the principles of supply chain management. Supply chain management objectives the most basic measures that drive the production process Lee and Billington (1993) define a supply chain: As a network of facilities that performs the functions of procurement of material, transformation of material to intermediate and finished products, and distribution of finished products to customers. In other words, a supply chain is also an intricate system of personnel, production activities, skills, knowledge, information and resources involved in transferring a given product from supplier to a customer. Supply chains also link value chains as described below in subsequent chapters. Supply chain management is an advanced concept that is considered by almost all businesses in the world. A sandwich making business can easily use the basic principles of supply chain to enhance its product delivery mechanisms by linking several business functions. To introduce a profitable supply chain, a business development manager should design and create a plan the leads to reliable and guaranteed supply chains that also provide high quality products. Supply chain management (SCM) demands a far stringent transformation from administering simple individual departments who handle individual functions, to integrate them in a seamless manner. The result of such an action is the creation of many important supply chain functions and processes. Let us consider a simple example: A firm gets a big order for some products. The details of the order will be dispatched from the sales department to the purchasing department. Now, the purchasing department will start placing the required order with the production department. The production department will produce the required products and dispatches them to the marketing department that in turn will sell the goods to wholesalers and retailers. However, the marketing department will need to asses customer demand by communicating with wholesaler and retailer distributers; the main goal of this exercise is to find out the exact demand for the product. It means that a method of process integration is carried out with different supply chain partners. Integrating supply chain business functions will include well planned and teamwork between buyers and suppliers, production and sales department and through sharing information that is common to all the stakeholders. In the present example, we will consider different business functions of the sandwich-making firm like purchase of raw materials, receipt of orders from retailers and wholesalers, activities of marketing department and inventory department and production and marketing department. Such integration needs the flow of information in a calibrated and continuous manner (Lambert and Cooper, 2000). Appropriate technologies and methods could help manufacturers create an optimum supply-chain system. These are possible by using demand, supply philosophies like push, and pull techniques. Defining push and pull philosophies are very important for a sandwich company that wants to sell many sandwiches per week. Customer or demand side push is actually an entrepreneurial response in hope of customer demand. On the contrary, demand or customer pull is a response that actually results from ensuing customer demand. However, it is very difficult to decide if a particular supply chain is in push or pull mode in a general mode. Here, the business may need to decide what constitutes the supply chain and how different stakeholders act in the supply chain. In the present example, there is already a readymade demand for 12,000 sandwiches per week and this is classic example of customer pull. In most of the supply chain scenarios, demand-push may meet demand-pull and this is the situation when the inventory starts accumulating. This is a typical push-pull interface or a supply chain decoupling point. For the sandwich making business mentioned in this example, the benefits of acting to a pull model is very compelling as the calculated levels of production is independent of forecasts for a future order. The general axiom that works very well here is very simple just produce what you pull from the customer exactly at the rate of their needs. A business that operates in a pull philosophy can perform better to accept changes that usually occur in tastes and preferences of customers. However, the sandwich business that operates in this mode may not use this model unless there is clear demand from the customer side. Many dial-up pizza shops prepare their products based on specific demand-pull to supply a particular number of pizzas. This example is non-analogous to the present sandwich making company. In a typical pizza supply unit, the delivery is held until there is a specific order for pizzas. To be able to respond to a situation, the unit will include bases and ingredients as built-in inventory well in advance. The final delivery will occur only when there is a specific order. It means that there is an evidence of both push- pull philosophies in that example. In the present example, there is already an element of customer-pull and it ensures a confirmed order for sandwiches. Demand-pull philosophy has the ability to reduce waste and inventory and it is more in the direction of satisfying needs of end customers. In the end, a sandwich business that operates on this principle should create a package of practices that include the best supply management principles. SCM Cycle View Model All manufacturing activities are divided into many sub-activities that eventually help the sandwich company to conduct the business operations in an optimal manner. Like any other business, even sandwich making business operates in a standard manner that actually mimics a standard production assembly format. In essence, a given production assembly consists of four important components Customer order cycle, Replenishment cycle, Manufacturing cycle and Procurement cycle. Customer order cycle: This is the mutually agreed cycle time of a given purchase order. It is also a gap between the purchase order creation date and agreed delivery date. In other words, one should expect the time and it may not be the actual date for delivery. The metrics used provides a guide to deliver the order. Replenishment cycle: This is the average time needed to fill a current purchase order. The time starts when a particular order is sent or receive dot entered. This process ends at the time of shipment or soon after the delivery to the customer. Business developers should consider both the actual delivery time and promised delivery time. Manufacturing cycle time: It is possible to quantify this time from the planned order until the report timing of final production process. One can compare the actual production quantity with the intended quantity. Purchase order cycle time: This metric measures the creation of PO to the delivery at a location like distribution center. Here, one may not have the requested delivery date beyond the agreed lead-time. Here is a standard Cycle view model for sandwich business: Note: One can think of supply chain as a chain of communications that occur between two consecutive stages of production. These cycles always share similar types of communications because the entire process will have a buyer and a supplier. As one go away from the customer, the scale of the transaction will diversify and become larger. Fig 1: Cycle View Sandwich Production Process (Supply Chain Management: cycle view figure adaptation after Supply Chain Management Strategy, Planning Operation; Third Edition; Smil Chopra, Peter Meindl) As mentioned before, a customer cycle involves an external demand. The balance side of the supply chain should react to the existing customer demand and later satisfy it without fail. However, the only hitch is that basic process of creating sandwiches from different raw materials (like vegetables, spices and meat) stage to the ready to eat one will always involve spending some time, money and energy. If the production process is not quick enough to cater to the demand of the consumer, the existing demand may vanish altogether. It means that the producer should make proper assessments of all future demands during the production process. In essence, speculations that the producer makes should be more so that they will take fewer numbers of decisions when there is an unforeseen or uncertain condition. All the reactive processes are the pull processes while the speculative processes are push types. Level 1 SCOR Model According to SCC (2000), Supply-Chain Operations Reference is a top-level business processes related to all phases of satisfying customer demand (SCC 2000). Four important business processes organize this model at its highest level. These processes are Plan, Source, Make and Deliver. For the present paper, we will discuss about the Level 1 aspect and this deals with the MAKE process. Fig 2: SCOR Level 1 Performance Metrics, Diagram (After SCC, 2000) In this process, a business entity uses actions that transform raw products or raw materials into a finished product to meet planned or actual demand or confirmed demand. In the illustration given above, PLAN is a process that accumulates demand and supply to set in motion a plan of action that meets sourcing, production, delivery, inventory and other similar needs. With this Level 1 model, a sandwich business creates a wholesome plan of sandwich manufacturing and delivering from consumer to retailer to production and marketing sectors. In addition, it also streamlines the plan with sales and marketing. At Level 1, the sandwich business considers a number of processes that convert raw materials into finished products to meet the demand placed by the consumer. Here, the sandwich business considers both push and pull philosophies to consider the business processes. A typical supply chain is truly dynamic and interactive. A sandwich business will run through many states procuring raw materials like meat, vegetables, spices, packaging materials and other items from a inventory supplier, actual manufacturing process, the process of distributing the products, dispatching them to retailers and eventually to customer and marketing and promotion departments that actually sell the sandwiches. A competitive business will streamline all these processes into one single entity that eventually enhances productivity and profitability. A supply chain also flows in two directions and it has an attached cost and capacity domain attached to it. An empowered and skilled business management team that can create a viable plan along with strong management and supply chain design fundamentals will succeed in the end.

Causes Of The Civil War :: American America History

Causes Of The Civil War The South, which was known as the Confederate States of America, seceded from the North, which was also known as the Union, for many different reasons. The reason they wanted to succeed was because there was four decades of great sectional conflict between the two. Between the North and South there were deep economic, social, and political differences. The South wanted to become an independent nation. There were many reasons why the South wanted to succeed but the main reason had to do with the North's view on slavery. All of this was basically a different interpretation of the United States Constitution on both sides. In the end all of these disagreements on both sides led to the Civil War, in which the North won. There were a few reasons other then the slavery issue, that the South disagreed on and that persuaded them to succeed from the Union. Basically the North favored a loose interpretation of the United States Constitution. They wanted to grant the federal government increased powers. The South wanted to reserve all undefined powers to the individual states. The North also wanted internal improvements sponsored by the federal government. This was more roads, railroads, and canals. The South, on the other hand, did not want these projects to be done at all. Also the North wanted to develop a tariff. With a high tariff, it protected the Northern manufacturer. It was bad for the South because a high tariff would not let the south trade its cotton for foreign goods. The North also wanted a good banking and currency system and federal subsidies for shipping and internal improvements. The South felt these were discriminatory and that they favored Northern commercial interests. Now the main reason for the South's secession was the Slavery issue. Basically the South wanted and needed it and the North did not want it at all. The South was going to do anything they could to keep it. This was the issue that overshadowed all others. At this time the labor force in the South had about 4 million slaves. These slaves were very valuable to the slaveholding planter class. They were a huge investment to Southerners and if taken away, could mean massive losses to everyone. Slaves were used in the South as helpers in the fields in the cultivation of tobacco, rice, and indigo, as well as many other jobs.

Movie Review :: essays research papers

Michelle hears some noises in the house, after a while see finds out that its a missing girl, the girl is trying to get revenge for her death. First off, I would like to say that Michelle Phieffer is great in this movie; she carries her character strongly from start to finish. And unfortunately The movie opens with Pfeiffer and Ford taking their daughter to college, thus leaving them alone in their house for the first time since they were married. The daughter is actually the product of Pfeiffer's first marriage to a musician who now dead (by what means I can't remember, nor does it matter). Ford is a successful research scientist at a university in New England as was his even more famous father. He is on the verge of finishing a major paper, which requires him to spend endless hours at the office, leaving Pfeiffer alone in their vast home. It is a mystery, as a bored Pfeiffer spies on her new neighbors, a troubled couple who fight a lot. Around the same time that the next-door wife seemingly disappears, Pfeiffer starts experiencing poltergeist-like activity in her house. Doors won't stay shut, photos fall from ledges, and finally she starts seeing the image of a pretty blonde woman in reflections in fogged-up mirror and in the water of a full bathtub. Pfeiffer and Ford have a good and believable chemistry, and there are some genuine thrills generated when Pfeiffer is alone in the house. Anyway, eventually Pfeiffer discovers that in fact the next-door neighbor’s wife is alive and well. Except for one small thing, the blonde ghost is still causing trouble in the house. Pfeiffer begins to see a psychiatrist (the always reliable Joe Morton), believing that maybe she's suffering from some kind of empty-nest syndrome, but she soon realizes that the ghost is real and she sets out to find out who she is and why she's bugging her. Conclusion As Hatchet Harry said the story starts out with Pfeiffer's daughter from a previous marriage going off to college. She's dealing with the whole empty-nest syndrome, when the new neighbors next door start fighting, and the wife disappears. Pfeiffer is convinced that he's murdered her and starts spying on the husband who is now living alone in the house. Shortly after strange things start happening around the Pfeiffer-Ford house. You know, your usual haunting type activities like doors opening on their own, pictures falling off tables, radios switching on at full blast, bathtubs filling by themselves, yadda, yadda, yadda. Movie Review :: essays research papers Michelle hears some noises in the house, after a while see finds out that its a missing girl, the girl is trying to get revenge for her death. First off, I would like to say that Michelle Phieffer is great in this movie; she carries her character strongly from start to finish. And unfortunately The movie opens with Pfeiffer and Ford taking their daughter to college, thus leaving them alone in their house for the first time since they were married. The daughter is actually the product of Pfeiffer's first marriage to a musician who now dead (by what means I can't remember, nor does it matter). Ford is a successful research scientist at a university in New England as was his even more famous father. He is on the verge of finishing a major paper, which requires him to spend endless hours at the office, leaving Pfeiffer alone in their vast home. It is a mystery, as a bored Pfeiffer spies on her new neighbors, a troubled couple who fight a lot. Around the same time that the next-door wife seemingly disappears, Pfeiffer starts experiencing poltergeist-like activity in her house. Doors won't stay shut, photos fall from ledges, and finally she starts seeing the image of a pretty blonde woman in reflections in fogged-up mirror and in the water of a full bathtub. Pfeiffer and Ford have a good and believable chemistry, and there are some genuine thrills generated when Pfeiffer is alone in the house. Anyway, eventually Pfeiffer discovers that in fact the next-door neighbor’s wife is alive and well. Except for one small thing, the blonde ghost is still causing trouble in the house. Pfeiffer begins to see a psychiatrist (the always reliable Joe Morton), believing that maybe she's suffering from some kind of empty-nest syndrome, but she soon realizes that the ghost is real and she sets out to find out who she is and why she's bugging her. Conclusion As Hatchet Harry said the story starts out with Pfeiffer's daughter from a previous marriage going off to college. She's dealing with the whole empty-nest syndrome, when the new neighbors next door start fighting, and the wife disappears. Pfeiffer is convinced that he's murdered her and starts spying on the husband who is now living alone in the house. Shortly after strange things start happening around the Pfeiffer-Ford house. You know, your usual haunting type activities like doors opening on their own, pictures falling off tables, radios switching on at full blast, bathtubs filling by themselves, yadda, yadda, yadda.

Allegory Essay -- essays research papers

Allegory Plato’s The Allegory of the Cave is a short story specifically discussing the parallels between the shadows the prisoners sees on the wall of the cave, and the illusion, which passes off as truth in today\\'s society. The Allegory of the Cave is about Socrates teaching his student, Glaucon, certain principles of life by telling him one of his allegories. The Allegory of the Cave can be interpreted in many ways; one way is to make a comparison between the story and the way of thinking by individuals in a closed society. Socrates states that the cave is a world many of us would like to see, but is not really how the world is. It is almost like the movie \\"The Matrix\\", where Neo, the main character is to discover that the world he lives in, is not the real world, but a world generated by machines and computers. Only in Socrates\\' allegory, the world is not created by computers, but by individual minds. Socrates wants Glaucon to be a wiser, better-educated man, who will later become a ruler of the State. He wants him to know not only the right, but also experience the wrong, because only a man who knows the bad, can truly understand and appreciate the good. Socrates does this by telling him a story, to let him better understand the principles of life. Men are chained down in a cave and have a wall blocking their view to the outer world. The prisoners can only see the shadows of the objects on the other side of the wall. If the prisoners see the shadows of the men ...

Business Model and Strategic Plan Essay

INTRODUCTION Why do businesses need innovation is simple, the world is changing at a rapid speed and no one can predict what is coming in the future. Organizations are facing many new types of vulnerabilities everyday. Innovation helps to determinate the strategic management within an organization and prepares organizations for the unforeseeable change and to make the change. Although very organization have different priorities, or balance the unique issues of their own, ignoring the innovation, or implementing the strategic plan inefficiently can bring risks of losing key employees, inefficiency of the operation, and lose competitive advantages to the competitors. This paper will create a new division for Starbucks Coffee Co. Using this division as an example to explain the importance of the innovation in company’s vision, mission, and values, and how it related to strategic management. THE NEW BUSINESS MODEL Starbucks Corporation, doing business as Starbucks Coffee, is an American global coffee company and coffeehouse chain based in Seattle, Washington. Today, with more than 21,000 stores in 65 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, the company strives to bring both their heritage and an exceptional experience to life. (Starbucks.com) Since the first Starbucks opened in 1971, the company has a goal to share great coffee with friends and help make the world a little better place. (Starbucks.com) To better server Starbucks Coffee’s customers, and provide quick and easy coffee for the people who have to fight the morning or anytime traffic, Starbucks coffee co. has purposed a new business model of Self Severed Coffee Machine. This new Machine will be located outside of Starbucks stores, shopping centers, and large office buildings to better server the consumers who does not have time to wait in line and get their favorite cup of coffee. COMPETITIVE ADVANTAGES In this tough economic climate, Starbucks needs to compete smart, this means to stay a step head on ensuring the best response to customers’ need and demand. It is often to see a line of customers either inside the store or in the drive through. While we appreciate the their patience to wait in line, we also share their frustration. It is our intention to ensure everyone loves his or her coffee. While we are proud that every cup is made to earn our customers’ satisfaction, we are also spending a considerable amount of time on making them. The Self Served Starbucks machine has an ability of produce majority flavors of the coffee, which our customer likes. Simply pay the cash, wipe the credit card, or scan the mobile Starbucks App on your smartphone, the machine will make a fresh brew cup of coffee in just 45 seconds. With this machine outside of store or mall, our customer can save time on waiting in line. Even more convenient, the machines outside of the office building not only can save our customer a trip to the coffee shop in the morning, also be able to enjoy a hot fresh coffee when they sat down by their desk. This new machine can ensure the competitive advantage by its product differentiation, more focused group on customer service, and operational efficiency. MISSION VISION AND VALUE Starbucks’ mission is a reason for the company’s existence. With the unique style of combining both, our vision and mission statement is â€Å"to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.† (Starbucks.com) To align with this mission statement, our new division’s mission statement is to † bring the best quality coffee and convenience to our customers on the go, one machine at the time† This mission statement reflected the company value and beliefs to show our costumers that we care, it will also guide our employees on understand and establish what the company truly does. A good mission statement inspires employees and provides a focus and direction for strategic planning. While mission statements vary from organization to organization and represent the distinctness of each one, they all share similar components. (Mission and Vision Statements, 2010) The new division’s mission statemen ts include descriptions of Starbucks’ target market, the geographic domain, and concern for survival, growth, and profitability. SWOTT ANALYSIS Being the giant leader of the coffee and snacks industry, Starbuck coffee company needs to develop a strong strategic plan through the analysis of SWOTT. SWOTT stands for strengths, weaknesses, opportunities, threats and trends. A SWOTT analysis identifies strengths and weaknesses within a company, and outside opportunities and threats. The most important parts of a SWOT analysis specify the actions that correspond to the elements the company identify. By using the results of the analysis to improve the situation of the new division, we can reduce the likelihood of developments that negatively affect the business while improving performance. (Smallbusiness.Chron.com) EXTERNAL SWOTT Starbuck is currently in the retail coffee and snacks industry. The  self-serve coffee machine will be able to satisfy customers not just a cup of coffee but also tea, water and juice, which Starbuck currently provide in the store. The loyal based reward programs provide customers with convenience, giving presents, and increasing frequency of the machine visit. Although there will not be any customer service involved, but the efficiency of leveraging technology with the capability of mobile App will still attract customers. The machine will provide extra ideas on the screen related to recycling and reducing waste; this is a great way to communicate with people about the social responsibility initiatives of the company. Due to the economic crush in 2008, this industry has experiencing a major downfall in sales. Because of the sensitivities to the macroeconomic factors, most of industry consumers have to give up extra expenses such as over priced drinks, snacks, and food. However, with economy slowly recover, consumers will start feeling the relaxation of the financial situation, it is safe to say, this industry will has a considerable amount of growth in the near future. With Starbuck having the most of market share in the industry, they have a monopolistic competition. By far the biggest threat the company face is the mature stage of the industry. Dunkin donuts, McDonalds, or Pete’s coffee are all the main pressure on Starbucks. Starbucks brand recognition and the convenience of the self-severed machines differentiates itself, the brand and the machine will draw more customers’ attention, gain competitive advantages for the company. INTERNAL SWOTT The self-served Starbucks coffee machine will be located in some of the most prime and strategic location across the city such as universities, office buildings, and grocery stores. They will primarily targeting mid-income individuals and students. This strategy will gain competence due to the customer convince factor. The Starbuck coffee-pricing factor does pose a weakness to some targeted consumers; however, the self-severed machine will be 5% cheap because there are no labor costs involved. Expansion into a global market is an opportunity for these machines. Starbucks has a great growth potential in further expanding into the emerging and developing  markets. The company can leverage their size, experience, financial prowess and efficiencies to make new market share. (Forbes.com) Starbuck has putting significant amount of time and money on training their employees. Their employees are known for highly knowledge and experienced. They are the main assets of the company and they are provided with great benefits like stock option, retirement accounts and a healthy culture. This effective human capital management translates into great customer services. It was rated 91st in the 100 best places to work for by Fortune Magazine. (CNN.com) The internal threat for Starbucks currently is the change of life style and taste choices of consumers. More and more customers are shifting towards healthy foods and drinks; this treading can hurt the coffee culture of the company, even to industry in the future. BALANCE SCORECARD The Balanced scorecard is a management system that enables organizations to clarify their vision and strategy and translate them into action. It also provides an organization with feedback of both the internal business processes and external outcomes, which allows for continuous improvement of strategic performance and results. Develop the strategic objectives for the new division of the Starbuck in the balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining the new vision and mission. Below are the three strategic objectives for each of the four balanced scorecard areas identified (Financial, Customer, Process, Learning and Growth). FINANCIAL PERSPECTIVE How to gain the market share is the objective in financial perspective. This is aggressive strategy the new division can use to power our organization and weaken the competitors. The new † Self served coffee machine† can gain market shares by: One: New technology. This market has always been a high growth market, and high growth markets has less competitors, it means they will not fight our  efforts as fiercely. Two: Innovation. This new machine is absolutely a breakthrough innovative idea once it is release into the market. Innovation can help the new division obtain large market share. Three: Strategic Alliance. The new machine can advertise other products, which is great choice when drinking coffee. If the alliance company can help with founding, we can lower our coffee price. This is efficient way to lure customers from competitors. CUSTOMER VALUE PERSPECTIVE How do we create value for our customers are the objective for the customer perspective? Customers are the key factor to an organization success. Creating value for our customers in three ways: One: New Value. This is the most challenging way to impress customers. By setting new machines by the office buildings or school parking lots will be most convenience for people do not have time to stop for coffee in the morning, or anytime during the day. Two: More value. The machine will provide the same product as in a Starbucks coffee store, but cheaper. Three: Better Value. To expend on the existing value, the customer will be able to purchase snake from the machine. The addition product provided will simply delivering more powerful impact to consumers. PROCESS OR INTERNAL OPERATIONS PERSPECTIVE How we measure the new division performance? The new division will have its own survey attached to the machine. Customers are the top choice for us to know what does the new division do to make them come back for more. Also, customers can leave feedbacks and advice via Facebook, Yelp, or preferred  social Media. Our new division will make huge impact on the organization, because it will release the busy traffic in the morning for the store location. LEARNING AND GROWTH (EMPLOYEE) PERSPECTIVE There is no employees’ turn over or retention involved with the â€Å"Self served machine† However, the mechanics are needed for the daily maintenance and refill. The new technology will notify the mechanic department if the machine needs any attention or checkups. COMMUNICATION PLAN While having a strategic plan, mission and vision Statement is crucial for the new division, but crafting and developing this plan is only the half of the battle. To have a communication plan is one of the most important factors after the plan and analysis is finalized. Although the new division will not have any human operating the machine, there are still the needs of new policies and procedures to be carried out. The effective of these policies and procedures are most likely effect the success of the plan. For example, machines maintenance schedule, or refill of the machine. Failure to take communication plan into account can cause disastrous. MONITORING AND CONTROL Our new business plan is a comprehensive document that outlines key elements of how we going to operate this new division. The plan typically includes an assessment of the market and the competition, operating budget breakdown, and short and long-term business goals. (smallbusiness.chron.com) There are three suggest way to monitor and control our new plan: CREATE PLAN REVIEW DATES Any new business plans within an organization needs to be reviewed on a regular basis, especially the expectancy of the busy traffic with the new  self-served machine. The new division management needs to set a date, this can be quarterly or annually, to review the long-term and short-term goals. Conducting the comparative analysis will help to ensure the strategic plan is on the right path. DEVELOP A TRACKING SYSTEM The management team of new division needs to develop a new tracking system to assess how the sales are doing regularly. For example, if the target sales goal is 5000 cups per month, then track the sales weekly or twice a month to monitor and control the process. Monitor key elements frequently. Key elements of the business plan include research on the market and competition as well as revenue projections. Each of these elements is subject to rapid change, and the management team should remain aware of where you stand with regard to these issues. (Smallbusiness.chorn.com) COORDINATE BUSINESS AND MARKING PLANS Our new division will have both business and marketing plans. Sometimes, they overlap in several ways. For example, if the Marketing plans calls for a major launching campaign with the media, but the business plan’s revenue prediction rejects that plan, then the managers needs to revise the plan to stay on track. ETHICS WITHIN THE NEW DIVISION Ethical behaviors and organization social responsibility is one of the key factors to bring large benefits for the business. With the new self-served coffee machine, it attracts customers with Starbucks signature products, thereby to boosting sales and revenue. It will create more jobs, therefor, help with unemployment. It will also attract more investors and keep the company’s share price high, therefor, protecting the business and employees’ benefits. CONCLUSION The fact is brutally simple: the accelerated change within the business world is unavoidable. Evidence shows in current business world, customers are changing their needs and interest each day, markets are relentlessly unstable, and competitors are more aggressively capture any chance possible at new ideas. With technology advances faster and faster, and modifying the traditional strategic management that it touches, Innovation has become what shapes the current strategic management trends, and the right strategic management is the key to business success. References: Starbuck. Retrieved from: http://www.starbucks.com/about-us/our-heritage Mission and Vision Statements. Retrieved from: http://www.referenceforbusiness.com/management/Mar-No/Mission-and-Vision-Statements.html History of Starbuck. Retrieved from: http://www.starbucks.com/about-us/our-heritage How to Monitor & Control Your Business Plan. Retrieved from: http://smallbusiness.chron.com/monitor-control-business-plan-41401.html by Lisa McQuerrey, Demand Media The new plan of the Starbuck coffee. Retrieved from: http://www.forbes.com/sites/walterloeb/2013/01/31/starbucks-global-coffee-giant-has-new- growth-plans/ Why Perform a SWOTT Analysis? Retrieved from: http://smallbusiness.chron.com/perform-swot-analysis-5050.html 100 best company to work for. Retrieved from: http://money.cnn.com/magazines/fortune/best-companies/2013/snapshots/94.html

Network Key Terms Essay

The Internet- The global network formed by interconnecting most of the networks on the planet, with each home and company network connecting to an Internet service provider (ISP), which in turn connects to other ISPs. Internet edge- The part of the Internet between an ISP and the ISP customer, whether the customer is a company or organization with a large private TCP/IP network, or whether the customer is a single individual. point of presence- A term used by service providers, particularly for WAN or Internet service providers instead of traditional telcos, that refers to the building where the provider keeps its equipment. Access links that connect the customer device to the WAN service physically connect into the POP. Internet core- The part of the Internet created through network links between ISPs that creates the ability of the ISPs to send IP packets to the customers of the ISPs that connect to the core. Internet access- A broad term for the many technologies that can be used to connect to an ISP so that the device or network can send packets between itself and the ISP. analog modem- A device at the customer and ISP end of an analog circuit, created when one modem calls the phone number of the other modem, with the two modems sending data using the analog circuit. DSL- Digital subscriber line. A type of Internet access service in which the data flows over the local loop cable from the home to the telco central office, where a DSLAM uses FDM technology to split out the data and send it to a router, and split out the voice frequencies and send them to a traditional voice switch. cable Internet- A term referring to Internet access services provided by a cable company, using many components, including a cable modem, coaxial cable, and a CMTS at the cable company head end. default route- In a router, a concept in which the router has a special route, the default route, so that when a rout er tries to route a packet, but the packet’s destination does not match any other route, the router routes the packet based on the default route. host name- A name made up of alphabetic, numeric, and some special characters, used to identify a specific IP host. Host names that follow the convention for domain names in the DNS system use a hierarchical design, with periods  separating parts of the name. Domain Name System- The name of both a protocol and the system of actual DNS servers that exist in the world. In practice, DNS provides a way for the world to distribute the list of matching host name/IP address pair information, letting each company maintain its own naming information, but allowing the entire world to discover the IP address used by a particular host name, dynamically, using DNS protocols, so that any client can refer to a destination by name and send IP packets to that host. Subdomain- With DNS naming terminology, this term refers to a part of a host name (or domain name).That smaller part can be the part that a company registers through IANA or some authorized agency to identify all hosts inside that company. IPv4 address exhaustion- A term referring to the very real problem in the worldwide Internet, which first presented itself in the late 1980s, in which the world appeared to be running out of the available IPv4 address space. classless interdomain routing (CIDR)- One of the short-term solutions to the IPv4 address exhaustion problem that actually helped solve the problem for a much longer time frame.CIDR allows more flexibility in how many addresses IANA assigns to a company, and it helps reduce Internet routing table sizes through route aggregation. Network Address Translation (NAT)- One of the short-term solutions to the IPv4 address exhaustion problem that actually helped solve the problem for a much longer time frame. NAT reduces the number of public IP addresses needed by one ISP customer by using one public IP address for the traffic from many real client hosts. Acronyms: BGP- Border Gateway Protocol CATV- Cable TV CIDR- Classes Interdomain Routing CMTS- Cable Modem Terminating System DSL- Digital Subscriber Line DSLAM- DSL Access Multiplexer FTTC- Fiber to the Curb HFC- Hybrid Fiber Coaxial IANA- Internet Assigned Numbers Authority IPS- Intrusion Prevention Systems ISP- Internet Service Provider NAT- Network Address Translation POP- Point of Presence RIR- Regional Internet Registries RJ-11- Registered Jack 11 SOHO- Small Office/Home Office