Business Plan – Kari & the Keys

Executive Summary Welcome to the prospective of melody sport for your side by side(p) feature. Kari and the Keys, brings to the collaboratorship of cedar Rapids and surrounding beas, a schnorchel of fresh air in medical specialty diversion. By combining devil intelligent symphonyians, going the extra mile, and cristaling a dewy-eyed variety of music styles to lawsuit your ineluctably, Kari and the Keys lead lead the matter enjoyment foodstuff, providing a praise worthy operation e precise time.Kari and the Keys is a sm all demarcation aimed at the big time. In point to r apiece our giant goals, we must tension on the mission behind the vision. We bye a 1- ii punch by providing a vocaliser and accompanist, al meek a master copy sound system, and ensure a get and hassle-free fount all with one scream call. Keeping In tune with the require of the marketplace, systematically updating our music portfolio, all trance ensuring the customer receives th e individual oversight they deserve, is the vision and daily mission of Kari and the Keys. 2.Objective It is our designing to Achieve name recognition deno minuteate as the best cheer for your fact Provide the convenience of a one stop depot for music diversion abideing better talent ND prices than our competitors delivering top notch customer satisfaction. halt 30% of the market sh ar for event entertainers within 2 years 3. representation Inspired by our wrath for music, Kari and the Keys trust to engage your audience In an unlikely music fuck off, through a praise-worthy mental process, for your event. 4. Keys to succeeder Our keys to success include a.Offering Talented symphonyians professionally trained instrumentalists who share a passion for music and performing Eric Sternest Organist/ castts, officially derrierevas music and Plano at Amanita democracy university, 25 years of go steady. Karl Burch Singer (Soprano/Alto), officially studied music and vocal performance at university of Iowa, 20 years of experience b. Customer Satisfaction We strive for exemplary focus on the customers satisfaction and his/her experience twain with us and the outcome acquire by hiring for an event. 5.Company Summary Kari and the Keys is comprised of a singer (Kari Burch) and an accompanist (Eric Sternest) piano/organ, fully equipt to perform at your personal or corporate event. We are both formally trained musicians and offer a wide variety of music to choose from for your additional event including Recent pop claims, medical specialty from the asss and asss, Traditional/non- conventional wedding and/or blase music, Popular/traditional Christmas music. Additionally, we own a professional sound system comprehensive of two (2) main speakers, monitor, mixer, microphone and keyboard.Our ancient focus of stock depart be weddings and corporate events however, we see the capability to provide music entertainment for most occasions. The geo graphical area we are focusing on for marketing and serves is primarily locatings within the cedar Rapids thermionic tube Area (inclusive of Cedar Rapids, Marion and Hiawatha). It is important that all business conducted will include an solution Contract, which is a de jure binding agreement between Kari and the Keys and the Event Requester. A down payment of $cl is required to hold the date for severally event.This is a non- refundable payment and required at the time the event date is schedule and Event Contract executed. Kari and the Keys is organized as a partnership encompassing two general partners who are Kari J. Burch and Eric Sternest individually owns 50% of the company. Kari conducts the accounting, marketing strategies and legal duties Eric handles executing on social media, the companys website design, and booking requests. Each partner shares daily business duties evenly. 6. Company write up Eric and I rescue known of each other for 20 years. Even then(pren ominal) we both recognized and appreciated each other for our respective musical talents.About 2 years ago, I reached out to Eric to visualise whether or not he would be interested in playing for me with the intention to record a few traditional and non-traditional wedding songs. I was facial expression for an volcano to be able to get corroborate into the singing world. Time went by and schedules precluded things from formulating. In January 2014, we reconnected and decided that we no longer valued to squander our musical talent. With the passion for music and the uncanny ability to perform seamlessly as a duo, we decided to form Kari and the Keys. The initial intention was Daniel Urethras, Parlor City, Java Creek, etc.However, afterward investigating the local event entertainment market, we believed our team could offer an a locale of expansion and amazing live entertainment for both weddings and corporate events. Kari and the Keys are able to offer a one stop shop when a p erson or governing is looking to book music for an event. The customer isnt burdened with finding and coordinating a singer and a piano doer we offer both. We are a skilful team who has the ability to listen, reckon and do uniquely and creatively to the growing needs and constantly fluid stopations of our customers.Additionally, ground on our research, Kari and the Keys is the only singer/piano duos in the Cedar Rapids thermionic valve Area. 7. Products and Service Kari and the Keys are event entertainers. We are comprised of a egg-producing(prenominal) singer and male piano thespian by trade and offer a variety of music genres to provide each focal r background entertainment at your special event. Additionally, we are not pretentious performers who demand or expect things from our customers. We believe our strength lies in workings for and satisfying every customer.In order to get to the expectations of the customer, we believe in key service quality ideals, which wi ll inspection and repair us attain a high aim of customer satisfaction. Such ideals include I. patness and convenience it. Personal attention to delectable needs and insufficiencys iii. Reliable and dependable v. responsiveness to requests v. Assurances and availability We also share a common drive for success. We dont simply want to be a run of the sub performance act we want to be the recognized leader if you are looking for music to be performed at your event.Kari and the Keys have established the following fee structure, based on a specific event Booking Fee to hold the date- $1 50 (non-refundable) hymeneals Package $ viosterol which includes Wedding rehearsal at location (30 min) Organ/Piano Processional and Recessional, Pre and lay Wedding music (as background) 15 min each Vocalist/Accompaniment two (2) song chosen from selected list Songs are chosen from selected list Open cease and food shall be provided Set up/tear down 2 minute of arcs of music, 2 ten minute breaks w/in 2 hours Approximately 10 songs per hour Songs are chosen from selected list Music outside of selected list $75 per song 8. trade digest Summary a. Size of Market (State &038 County Kickbacks), (Marion, Iowa), (Hiawatha, Iowa), (Cedar Rapids, Iowa) I. Population Demographics Estimated nation of Cedar Rapids vacuum tube Area (inclusive of Cedar Rapids, Marion and Hiawatha) is approve. KICK (Cedar Rapids KICK, Marion ASK, Hiawatha K) median(prenominal) income of males $41 K/year medial income of females $ASK/year 27% of the population is 25 to 44 t. Name recognised Employers Rockwell Collins (8,700) Transcends/AEGEAN (3,900) SST.Lukewarmly point (3,200) Cedar Rapids partnership of interests School District (3,000) WHY-eve (2,600) pity Medical Center (2,300) Whirlpool (2,500) Kirkwood Community College (1 ,900) City of Cedar Rapids (1,400) Quaker toecaps (1 another(prenominal) companies include Archer Daniel Midland (DAM), Cargill, oecumenic Mills, Toyota Finan cial and Nordstrom b. Competitors I. To research our contender we apply both internet websites which advertise for hold for musicians (search Wedding, Corporate Events and music groups) and also apply the SABA tool called Size It Up (searched cheer Weddings, Party, and Corporate Events). T. In targeting the Cedar Rapids Metro Area (inclusive of Cedar Rapids, Marion and Hiawatha) our direct competition would include raft from the following categories which equal a total of 31 event entertainers 1. Vocalists 2. Accompanists (Piano/Organ/Guitar) 3. Comedy Acts 4. DC ill. We understand that this represents only a small section of the true number of musicians located in the Metro Area. However, denomination of mouth would be the best Word of mouth is very important in this category of business and it is crucial to the success of any music ensemble.However, we believe going after the market with a guerrilla marketing stir up, adequate visible in the music community and establis hing a following will help us to capture the event entertainment market. C. Market Growth/Trends There is a constant flux of new musicians within the Cedar Rapids Metro Area. People consistently believe that they will be the next American Idol pop supporter and will be discovered in this market. The reality of the situation is the saturation with UN-trained, low skill musicians, trying to go a buck. Because of this, Kari and the Keys are able to capitalize on our talent, skill and upscale performance.We are organized, marketable and ready to succeed. 9. Target Market We destine our initial target market as much(prenominal) Females and males predominately between the ages of 25 45, non-married with a combined income of $ASK or more than per year. Name recognized businesses Cedar Rapids Metro Area (inclusive of Cedar Rapids, Marion and Hiawatha) 10. How do we draw our Target Market? A. Establish an on-line(a) presence b. Establish a word of mouth campaign based on our stella r performances at local ensues such as circulate mice nights, restaurant/bars, and coffee tree houses c.As performances are booked, raft view Online schedule Lists This week at Ram strias d. Direct mailing to local organizations Churches Wedding Dress Boutiques Wedding Planners Country Clubs Restaurant/bars umber Shops West Music 11. Industry Analysis a. The threat of new entrants is in an amplified produce of flux. Because of the Reality Televisions shows such as American Idol and the Voice, the increasing number of people thinking they are musicians has intensified the popularity of open mice night ensues to display their talents.However, the thought and intrust to be a star, does not believe they are talented enough to make it as an entertainer. The market at an solemn rate. However, this is not a substitute for musicians who have the talent, drive and the means to wage a booming campaign to gain the market share in a granted location. C. The dicker power of customers is extremely little in a musicians world. Since the market is saturated, everyone is bit for a piece of the pie to be recognized in a public locus as someone who is horrible.Because of this saturation, musicians ability to be paid for performance is directly jibe with the amount of potential business a musician can draw. If the musician is comparatively unknown in the market, the establishment can hire you for cheap. This is why it is crucial to enter in any public venue to depress to establish a inwardness group of followers or people willing to spend money while watching you perform. Once people begin a word of mouth campaign on your behalf, only then will you have leverage to negotiate with customers. D. The bargaining power of suppliers is relatively low.Anyone with a guitar, acrophobic and an amp can be a musician. Whether or not they are successful is not dependent on a supplier. E. Again, the competition for musician event entertainment is high. It is imperative to b e able to set yourself a part of the competition. A musician must pay their dues by performing, be more talented than the next guy, offer something that no one else does, build a following, utilize guerrilla marketing techniques to hold your name at the front and be proactive in gaining market share. 12. Online Plan Summary a. Obtain a Website theatre of operations grandfathering. Com b. Design a professional website