Persuasive Memorandum Essay

Under Armour has established itself as a extremely successful sports wear brand, the reason for its success is the fact that harvest-feasts fabricate by U.A are designed with full understanding of an athletes strikes. The U.As branded chime in at Annapolis appears to be highly popular among sports enthusiasts as it offers them a unique opportunity to experience the integral range of U.As products 2The sales associates at the Annapolis store are a highly knowledgeable team, and possess an in-depth knowledge of U.As extensive product line. Presently our sales associates are highly overt of assisting customers in choosing the right product for an intended purpose, however there is a need to retrain our sales team so that in appendix to enlargeressing the customers intended purpose, they smoke determine the customers physical condition or organic structure type and recommend a product that ideally suits the customer.Why does U.A need to retrain its Sales Associates?No two ind ividuals can ever be same so a product that suits one persons body type whitethorn not necessarily suite the others body type. For instance when a customer asks for a pair speed shoe, our sales associates ordain be capable of showing them the complete range of running shoes, and then let the customer take his pick. In order to imprimatur customer satisfaction it is essential to determine the customers foot type, whether he/she has a supinator, pronator or neutral arched foot 3. This knowledge will supporter the sales associate to recommend a shoe that is most liable(predicate) to provide optimal fit and maximize performance.In the same focusing other products such as inner wear need to prove to the wearers physical condition in order to ensure an optimal fit and comfort, hence a develop design is required to get up these skills among our sales associates.Advantages of the retraining political programThe retraining programme will add value to the Under Armour brand, peop le will begin to hear the brand as one that truly assists athletes in achieving superior performance. customer satisfaction aims may increase, because when customers are given a product that suits both their need and their body type, there is seldom room for complaints. The retraining programme will make the sales associate more confident and sustain them to increase their knowledge base, and learn more about newly introduced product categories such as footwear which was launched in April 2006 4. The concept of providing high level technical assistance to buyers will serve as an addition to the come withs U.S.Ps (Unique Selling Points), this may lead to increase in companys retail sales.Major Concerns related to the retraining programmeA primary concern related to the retraining programme is that, it will effect the operations across several departments. Revision and up footmark of the existing product training programme will require collaborated labour from product design de partment and the training department hence this may effect normal operations of the product design department, however the advantages of the retraining programme will far outweigh minor inconveniences that shall be encountered in the process of implementing this idea.Concerns about the training programme hampering the store operations can be taken care of by dividing the sales associates into maximum turn of small batches, this will ensure that sufficient staff is available at the store while each batch in turn undergoes intensifier product training.It is hoped that the retraining programme will help in fundament of a highly skilled sales force capable of providing the customers with a unique shopping experience.