See attachment Essay Example | Topics and Well Written Essays - 1500 words

match attachment - Essay ExampleDespite the numerous benefits derived from commercialise segmentation, there tends to be various challenges, as well as barriers, which the use of foodstuff segmentation whitethorn pose. In the case of innovations, there tends to be several ways in which the validation can overcome the problem of segmentation and node counselling (Dibb, 2005, p. 13). One of the problems that segmentation poses includes the identification of the market segments, which can be regarded as the most significant. The organisation is similarly faced with the challenge of identifying the strategies that can help in marketing the product, the desire to fulfil all the customer of necessity for customers who may not be within the market segment, as well as realizing changes that may take place within the market segment. In order to overcome this problem, the organisation should go steady that the market segment that it chooses can be filter outable, easy to identify, as well as unique. This get out undertake that Innovations categorises its customers easily, and it will know the markets that it should target (Cherneko 2011, p. 3). For Innovations, segmentation would excessively pose the problem of knowing how the organisation can reach the market segment, which it has chosen to target. Innovations may find segmentation a challenge with regard to this problem, especially if the organisation uses categories that deal with lifestyle patterns in choosing the market segments. ... ations should also come to the realisation of the dynamic nature of their markets, and chink that come up with new strategies, which will be in line with the changes (Hunt & Arnett 2004, p. 8). An some other way in which Innovations can overcome the problem of market segmentation and customer counseling is through coming up with few market segments. The organisation should introduce few segments that can be easily managed and understood. This will examine that there is no confusion in the market since the organisation will know its segments better. Innovations can also overcome the problem of market segmentation and customer focus by conducting thorough research (Hunt & Arnett 2004, p. 9). enquiry is essential as it would allow the organisation to know which market segments it should target. Market research will ensure that there is no misallocation of resources and staff needed to market the products. Market research also equips the organisation with the obligatory information regarding the market segments where the products would make high sales, as well as the segments that need certain products (Dibb, 2005, p. 17). The other strategy that Innovations can use in order to overcome the problem of segmentation and customer focus is through introducing regular changes to the market segments. Innovations should aim at defining the segments regularly in order to ensure consistency, as well as relevance of the segmentation strategies. The products shou ld be tailored and developed to coincide with the needs of customers in the market segments (Weinstein 2006, p. 115). Innovations should also be aware of the emerging trends in the market and ensure that the market segments remain relevant to the new trends. Market segments have to be updated to avoid challenges that may result from